MUSIC MARKETING
15+ years working with corporations, products, start-ups, and small businesses...
why music?
Rewind to college, and it was my intent (and passion) to work in the music industry. I found out about the Ellis Paul's, Lori McKenna's, Stephen Kellogg's and all my other favorite songwriters during those sometimes-solo car rides in-between classes all around New England. Churches. Barns. House Concerts. Hearing stories with a backing guitar was the most authentic thing I had ever seen or experienced and I was certain it would fill a big piece of my life from there on out.
After graduating, I had two paths to choose from: One was music and the other was Graphic Design (then shortly after, Marketing). I went for the one I that I thought I was supposed to do (not music).
I am now 40 years old ready for the road less traveled with the skills and experience to help you build your dream and take the cumbersome business matters off your plate. Let's chat.
SERVICES:
Content calendar management is included with social media and email marketing services. We offer both monthly packages as well as à la carte options depending on your needs. If you are looking for assistance with something that is not listed below, we will gladly discuss customizing a service offering for you.
WEB DESIGN & DEVELOPMENT
Wordpress, Shopify, Squarespace, Wix and more.
Develop website copy, onsite SEO, graphics, branding.
SOCIAL MEDIA MANAGEMENT
Create accounts from scratch (if necessary) which includes brand design/template selection, colors, fonts, layout.
Management of 1 or multiple accounts and regular postings, providing updates on scheduled performances, latest releases, photos, news, and more.
EMAIL CAMPAIGNS
Selection of best-in-class, most affordable and effective CRM system based on your budget and requirements.
Write compelling email campaigns (graphics included) on a weekly, bi-weekly, or monthly basis.
PROMOTIONAL MATERIALS
Show handouts, tshirt designs, CD covers, posters, signage, and more.
ONLINE ADVERTISING
Our team specializes in Facebook ads, however there is a 3 month minimum requirement for ad spend and testing.
Want to learn more about how we can work together to grow your online presence? Let's chat.
CLIENT TESTIMONIALS:
"Rach happens to be my neice, so it seemed obvious to reach out to her when I decided to release a record at 70 yrs old! She took my direction, but also offered her expertise and suggestions, which was helpful along the way."
Michael G
"We worked together at an Agency several years ago. At first, we were colleagues, but ultimately she got promoted to be the Director. As her report, she offered me mentorship and guidance and we remain close to this day."
Sandy Williams
"Rachel is a well-rounded, experienced marketer with great ideas and a willingness to say No when something isn't quite right. She's a team player and wants to see her clients succeed just as badly as they want to succeed."